In this article, ask yourself what types of files of your logo you have on hand? Take a look, and if you don`t have one. EPS or. AI file stored, I recommend you contact your designer. Vector graphics are much more flexible. They are constructed using proportional formulas instead of pixels. EPS, AI, and PDF are great for creating graphics that need to be resized frequently. Your logo and brand graphics must have been created as a vector, and you should always have a master file on hand. The real beauty of vectors lies in their ability to be as small as a stamp or big enough to fit on an 18 wheels! TIFF supports a variety of color spaces, not just RGB. These include CMYK, YCbCr and others, making TIFF a great choice for storing images for print, film or television media. Google Chrome natively supports WebP and other web browsers such as Firefox, Edge, and Opera. However, it also encourages developers and web designers to convert PNG and JPEG files to WebP first to speed up page load times. In 1987, online service provider CompuServe introduced the Graphics Interchange Format (GIF) image file format to provide a compressed graphic format that all members of their service can use.
GIF uses the Lempel-Ziv-Welch (LZW) algorithm to compress 8-bit indexed color graphics losslessly. GIF was one of the first two graphics formats supported by HTML, along with XBM. Google introduced the WebP format as part of its mission to reduce online load times. WebP allows websites to display high-quality images, but with much smaller file sizes than traditional formats such as PNG and JPEG. The PNG image format (pronounced «ping») uses lossless or lossy compression to allow for more efficient compression and supports higher color depths than GIF and full support for alpha transparency. The WebP container (that is, the RIFF container for WebP) enables support for features that go beyond the basic WebP use case (that is, a file containing a single image encoded as a VP8 keyframe). The WebP container provides additional support for: The JPEG image format (usually pronounced «jay-peg») is currently the most widely used lossy compression format for still images. It is especially useful for photos; Applying lossy compression to content that requires sharpness, such as charts or graphs, can produce unsatisfactory results. If you`re not sure if you have a vector version of your logo, here`s a little tip for you: call the company that printed your business cards or the seller who embroidered your logo on a shirt. Often, they have a vector file of your logo that they can send you for your folders. WebP can also be used to export images from a canvas from Firefox 96 and Chrome 50 (see HTMLCanvasElement.toBlob() for more information about the supporting version).
The EPS extension is more of a universal file type (similar to PDF) that allows you to open vector graphics in any design editor, not just the most popular Adobe products. This protects file transfers to designers who are not yet using Adobe products, but who can use Corel Draw or Quark. GIF supports simple animations where, after an initial full-size frame, a series of frames are provided that reflect the parts of the frame that change with each frame. INDDs (InDesign documents) are files created and stored in Adobe InDesign. InDesign is often used to create larger publications such as newspapers, magazines, and e-books. BMP theoretically supports a variety of internal data representations. The simplest and most commonly used form of the BMP file is an uncompressed raster image, where each pixel occupies 3 bytes and represents its red, green, and blue components, and each line is filled with 0x00 bytes up to a multiple of 4 bytes wide. A RAW image is the least processed type of image on this list – it is often the first format that an image inherits when it is created. When you take a photo with your camera, it is immediately saved in a RAW file format. Only if you download your media to a new device and edit it with image software will it be saved with one of the image extensions explained above.
AV1 is an encoding format originally developed for video transmission over the Internet. The format benefits from significant advances in video encoding in recent years and can benefit from the associated support for hardware rendering. However, in some cases, it also has disadvantages because video and image encoding have different requirements. The reason why PNGs are used in most web projects is that you can save your image with more colors on a transparent background. This results in a much sharper web-quality image. The BITFIELD mechanism described above allows you to define tens of thousands of different pixel formats, but only some of them are used in practice, all RGB8, RGB4 and RGB1 palletized formats (marked in yellow in the table above, dshow.i.e. mediaSUBTYPE names) and: You can use JPEGs for projects on the Web, in Microsoft Office documents or for projects that require high-resolution printing. Paying attention to the resolution and size of files with JPEGs is essential to create a beautiful project.
Lossless compression of WebP, a newer format that has nothing to do with VP8, was developed by Google software developer Jyrki Alakuijala. It uses advanced techniques such as dedicated entropy codes for different color channels, taking advantage of the 2D locality of upstream reference spacing and a cache of recently used color colors. This complements basic techniques such as dictionary encoding, Huffman encoding, and color indexing transformation.  This format uses a recursive definition: all control images, such as. B the selection of the local entropy code, are encoded in the same way as the entire image itself.  If a designer saves your vector logo as a PDF, you can view it without design editing software (as long as you have downloaded the free Acrobat Reader software), and they can use this file to perform other manipulations. It is by far the best universal tool for sharing charts. In September 2010, Fiona Glaser, a developer of the x264 encoder, wrote a very early review of WebP.  By comparing different encodings (JPEG, x264, and WebP) of a reference image, she found that the quality of the WebP-encoded result was the worst of the three, mainly due to the blurring on the image. His main remark was that «libvpx, a much more powerful encoder than ffmpeg`s jpeg encoder, loses because it tries too hard to optimize for PSNR» (Peak Signal-to-Noise Ratio), arguing instead that «good psychovisual optimizations are more important for compression than anything else.»  For any image that can be represented with vector graphics, SVG is the best choice.
Otherwise, you need to use a lossless format such as PNG. If you choose a lossy format such as JPEG or Lossy WebP, carefully examine the compression level to avoid blurring or unclear text or other shapes. For color mode support, see av1 Bitstream & Decoding Process specification, Section 6.4.2: Color Configuration Semantics. The following is an example of a 24-bit bitmap ×2 pixels (Windows DIB BITMAPINFOHEADER header) in rgb24 pixel format. WebP is an open source model, which means that anyone can work on the format and make improvements. Google`s developers have been actively encouraging users to offer their input since its launch in 2010. Don`t try to fool the system. A lot of magic can happen in Photoshop, but creating pixels from scratch is not one of them. Dragging an image from the web and trying to fit the dimensions of your print project just doesn`t work. You get a pixelated image that looks stretched and distorted. The most commonly used image file formats on the web are listed below. The X Window system uses a similar XBM format for black and white images and XPM (pixel map) for color images.
There are also a variety of «raw» formats that store raw data without any other information. Portable Pixmap (PPM) and Truevision TGA formats also exist, but are used less frequently – or only for special purposes; For example, TEM can contain transparency information. For smaller images, such as icons. B, use a lossless format to avoid losing detail in a limited size image. While Lossless WebP is ideal for this purpose, support isn`t widely available yet, so PNG is a better choice unless you offer a fallback. If your image contains fewer than 256 colors, GIF is an option, although PNG is often compressed even smaller with its indexed compression option (PNG-8). First, make sure you have a compatible browser before attempting to open a WebP file. .